inquiry test

inquiry test
/ɪŋ'kwaɪərɪ test/ noun
a measuring of the effectiveness of advertising based on responses following the advertisement such as requests for information, phone calls, or the number of coupons redeemed

Marketing dictionary in english. 2015.

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  • inquiry test — See enquiry test …   Big dictionary of business and management

  • inquiry — in·qui·ry / in ˌkwīr ē, in kwīr ē; in kwə rē, iŋ / n pl ries 1: a request for information such doubt as would cause a reasonable person to make an inquiry 2: a systematic official investigation often of a matter of public interest esp. by a body… …   Law dictionary

  • test — I noun analysis, audit, check, checkup, effort, endeavor, examination, experience, experiment, exploration, inquest, inquiry, inquisition, inspection, interrogation, investigation, observation, questioning, quiz, research, review, scrutiny,… …   Law dictionary

  • Test data exclusivity — refers to protection of clinical test data required to be submitted to a regulatory agency to prove safety and efficacy of a new drug, and prevention of generic drug manufacturers from relying on this data in their own applications.… …   Wikipedia

  • test — [n] examination, quiz analysis, approval, assessment, attempt, blue book*, catechism, check, comp*, confirmation, corroboration, countdown, criterion, dry run*, elimination, essay, evaluation, exam, experiment, final, fling*, go*, inquest,… …   New thesaurus

  • Inquiry — For other uses, see Public inquiry and Enquiry character. An inquiry is any process that has the aim of augmenting knowledge, resolving doubt, or solving a problem. A theory of inquiry is an account of the various types of inquiry and a treatment …   Wikipedia

  • inquiry — I (New American Roget s College Thesaurus) Search for information Nouns 1. inquiry, enquiry; question, request; search, research, quest, pursuit; examination, test, intelligence test; review, scrutiny, investigation, inspection, probe; trial,… …   English dictionary for students

  • test — I (New American Roget s College Thesaurus) n. examination; trial, essay; criterion; experiment. II (Roget s IV) n. 1. [A check for adequacy] Syn. inspection, analysis, countdown, probing, inquiry, inquest, elimination, proving ground(s), training …   English dictionary for students

  • enquiry test — inquiry test A method of testing the response to an advertisement or a particular medium by comparing the number of enquiries received as a result of it …   Big dictionary of business and management

  • test — n 1. trial, essay, attempt, try, Inf. crack; tryout, dry run, audition; feeler, trial balloon. 2. examination, exam, checkup, check out; scrutiny, scrutinization, inspection, close observation; investigation, study, analysis; exploration, probe,… …   A Note on the Style of the synonym finder

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